DETROIT – Ford Motor is rising the potential and performance of its redesigned F-150 Raptor performance pickup, together with the addition of a new model with a V-8 engine.
Since debuting in 2009, the Raptor has been a winner for Ford and its pickup truck lineup. While representing a small quantity of Ford's 800,000 gross sales of full-size pickups, the truck garners vital consideration and earnings for the corporate.
"Beyond being a halo product, which is fantastic, it is a very strong business for us from a margin perspective, money perspective," stated Kumar Galhotra, Ford's president of the Americas & worldwide markets. He stated it’s amongst "the most profitable F-150 vehicles," citing the Raptor's pricing energy and the corporate by no means having to low cost the automobile.
Ford declined to launch Raptor's annual gross sales. It stated that during the last 4 years, the pickup has cumulatively outsold Porsche's total lineup of sports activities vehicles and General Motors' Chevrolet Corvette. For perspective, GM bought about 83,500 Corvettes since 2017.
2021 Ford F-150 RaptorFord
The Raptor is predicated on the Ford's common F-150 pickup however loaded with an array of off-road and performance options – from a new five-link suspension system to large 35-inch or 37-inch tires. It's additionally bigger than the common model and options an more and more distinctive design.
The present Raptor begins at about $55,000 however can prime greater than $75,000 with upgrades. Ford didn’t launch pricing for the 2021 F-150 Raptor, which can arrive in showrooms this summer time. A new F-150 Raptor "R" with a V-8 engine is predicted to be out there subsequent yr.
"I think it's great for our customers to have that choice," Galhotra stated concerning the V-8 model, declining to debate additional particulars. "It was a direct response to our customer's needs, wants, requests. … Some of them wanted a higher power version and that's what we're going to create for them."
The V-8 model follows elevated competitors from Ram Trucks, which final yr began producing a Ram 1500 TRX performance pickup with the automaker's Hellcat V-8 engine. It is able to 702 horsepower and 650 foot-pounds of torque. Its prime pace is 118 mph (restricted by its off-road tires) and might attain 60 mph in 4.5 seconds.
Ram 1500 TRXFiat Chrysler
The new Raptor options upgraded off-road gear and performance in addition to elevated know-how on the inside. The most notable variations from the earlier era are new 12-inch driver cockpit and center-control screens. The automobile is also able to over-the-air updates of in-car options and performance.
The new Raptor shall be powered by a 3.5-liter V-6 twin-turbo engine and options 4 exhaust modes with totally different noise ranges: quiet, regular, sport and Baja. The firm declined to launch the engine's anticipated horsepower and torque. The present Raptor is rated at 450 horsepower and 510 foot-pounds of torque.
"We're especially proud of what we delivered on the exhaust. It's another great example of how we're always listening to our customers," program supervisor Tony Greco stated throughout a media briefing. "They said they wanted a deeper, more menacing sound from Raptor's EcoBoost engine, and they're going to get it."
2021 Ford F-150 Raptor insideFord
based mostly on web site supplies www.cnbc.com