A year of mulling options for what to call the members of America’s youngest military branch – the United States Space Force (USSF) – has resulted in a branding apparently inspired by everything that mass culture could come up with relating to adventures in space.
US Vice President Mike Pence on Friday announced the name by which members of the US Space Force will be known, along with its motto. He revealed that the members will be called “Guardians” and the motto will be: “Semper Supra” – “Always Above”.
The VP announced the news during a ceremony dedicated to the first anniversary of the establishment of the USSF.
”The opportunity to name a force is a momentous responsibility. Guardians is a name with a long history in space operations, tracing back to the original command motto of Air Force Space Command in 1983, ‘Guardians of the High Frontier'”, the USSF tweeted. “The name Guardians connects our proud heritage and culture to the important mission we execute 24/7, protecting the people and interest of the US and its allies.”
The news immediately rocked social media, with netizens expressing their emotions in a twitterquake of jokes about how the USSF name and branding resembles objects of popular culture, including Marvel’s “Guardians of the Galaxy” and “Star Trek”.
And, frankly, although people did get the reference, it apparently did not leave them overjoyed.
”Guardians of the Galaxy” was not the only pop culture product that triggered the flow of mockery. A vast percentage of users flooded the USSF thread with a memeficated phrase from the videogame Destiny 2, along with other references.
One user joked about receiving a subclass, referring to the game’s “hunters”, “warlocks” and “titans”.
Other enjoyed several fandoms of space-related pop culture products feasting in the thread. How many can you recognize?
The US Space Force was established as an independent military branch on 20 December, 2019.